Pump Straight

Pump Straight at Lavish Beauty Parlour is designed for clients who want a more natural-looking straight style with body and movement, rather than the flat, pin-straight effect typically achieved with traditional straightening. Using a gentle formula, this treatment relaxes the hair’s curl and wave pattern while nourishing each strand with smoothing proteins, vitamins, and hydrating agents. The result is straight, manageable hair that still retains its natural volume and softness.

This treatment is ideal for frizzy, wavy, or lightly curly hair types. The unique "pump" technology used enhances hair elasticity, controls frizz, and maintains a silky texture without making the hair appear stiff or lifeless. After the procedure, hair becomes more responsive to styling, significantly reducing the time required for blow-drying or flat-ironing.

Our expert stylists start with a thorough hair analysis, followed by a deep cleansing to remove buildup. The pump straightening formula is then applied evenly and sealed using controlled heat. After rinsing and blow-drying, a finishing serum is used to lock in moisture and enhance gloss. The entire process is carried out in a hygienic, relaxing environment, ensuring both hair health and client satisfaction.

This treatment typically lasts 2–3 months, depending on hair care and type, offering a reliable and elegant solution for those seeking frizz-free, easy-to-maintain hair with movement and shine.